New Trends In SEO & Analytics

Trend #1: BERT & User-Focused Optimization

In 2019, the launch of Google’s new BERT algorithm got a lot of attention. Naturally, every SEO professional wants to learn how to optimize for BERT.

Well, rather than focusing on how to optimize for that specific algorithm, take a page from Kelly Stanze, Search Strategist, Hallmark, who will be focusing on user-focused optimization and the technical delivery of content.

Trend #2: High-Quality, Optimized Content

Anna Crowe, Assistant Editor, Search Engine Journal, said there is one thing that has been and will continue to be the lifeblood of SEO:

Content.

“Content affects everything in SEO,” Crowe said. “From your site structure and internal linking strategy to the types of links you build.”